Study: Women with Natural Hair Have Low Self-Esteem

Study: Women with Natural Hair Have Low Self-Esteem

According to research by cosmetic company Bountiful Hair, women with natural hair have lower self-esteem than women with treated hair.

According to BlackHair.com, natural hair is “hair whose texture hasn’t been altered by chemical straighteners, including relaxers and texturizers.”

The most common natural hairstyle is an afro, which many black women consider an undesirable look. The hair is many times matted and coarse, and is not considered appropriate for a business environment. Many employers consider the look untidy, and ban individuals from wearing this style.

According to the study by Bountiful Hair, natural hair being viewed as a messy look is causing many women, who wear their hair in that manner, to feel inadequate and less desirable as their counterparts. Those feelings of inadequacy causes women with natural hair to lash out at women with treated or straightened hair, and in turn lowers their self-esteem.

Of the 3,000 women who participated in the study, 2,500 said they did not feel as pretty as women with straightened hair. Pilar Ciara Jones, who says she participated in the study, stated, “some days I just don’t know what to do with these naps — and on those days I just avoid the mirror altogether.”

“I try to tell myself that wearing my hair natural is all about empowerment and expressing natural beauty, but there were times when I just did not feel pretty,” Jones continued. “When you continuously break combs because your hair is so nappy, and you use everything  in your refrigerator to try to tame that mane, and you still have hair so rough you could polish rocks, you begin to reevaluate your choices.”

“At one point I was using a gallon of milk and a dozen eggs on my hair every day to try to soften it. That’s when I knew it was time to make a change. I got a relaxer and a Brazilian weave down to my butt, and I have never felt prettier,” Jones stated.

Bountiful Hair says the feelings by Jones are common among women with natural hair.


  • Renee Dodd

    I have had grey hair since I was twelve (12) and used to die my hair because I liked coloring for fun but hated having to deal with the harshness that the process did to my very thick and beautiful hair texture. All processing did was cause my hair to become very brittle and unnatural so one day I decided to get it back to being healthy and stay natural. Hair in my indigenous upbringing was/is pride and glory and when it turns color it means wisdom…..

    I don’t understand this article trying to validate fake over real. I mean I would never eat a plastic orange and then tell those that are eating real oranges that they are depressed or not well with life because they don’t eat plastic fruit as everyone else does. The ridiculous things that companies do to try and make people feel lesser of themselves.

    Truly articles; such as these, should be held accountable for some dollars for therapy for all those who read it an believe that they are lesser because their hair isn’t Salon (Fake) Worthy. Your people need to get a life and look at what your industry really is doing. Your industry isn’t helping people with low self esteem it is creating beautiful vibrant people to feel lesser and targeting them at their most vulnerable ages. Shame is what you should have and feel everyday.

  • Chrystal Lee

    This article is bafoonery and an oxymoron.
    Having Natural hair is all about the positive self esteem one achieves once they realize they have been brain washed to self hate. Which corporate idiot thought this propaganda would work?

  • meaghan

    I’ve never relaxed my hair and never will.

  • meaghan

    nice try people lol I HATE relaxed hair so…

  • Kevin

    This study is biased as f***! Many of the most confident, secure and beautiful black women I’ve met have worn natural hair. (This coming from a white man.) It’s shameful these companies would stoop to using the words of a few unfortunate insecure & brainwashed women to promote their trash.

  • Kevin

    This study is biased as f***! Many of the most confident, secure and beautiful black women I’ve met have worn natural hair. (This coming from a white man.) It’s shameful these companies would stoop to using the words of a few unfortunate insecure & brainwashed women to promote their trash.

  • Sage Ross

    Gee a study by a cosmetic company making hair products … That comes out that you need more hair products! Who would have thought.

  • Laydee Raxx

    total bullshit

  • Natural Kinky Curly Marie

    As tough of a pill as it is to swallow, the quotes in the article are real. There are Black/African American women who have not fully grown to love their look with Natural Hair and do experience low self esteem. Not too many are shy about saying this. There was no need for a study. **Many are empowered by embracing their natural hair** while others are still learning to love their hair the way it is. This article upset a lot of you but actually comforts those who probably thought they were the only ones who felt this way.

  • Natural Kinky Curly Marie

    As tough of a pill as it is to swallow, the quotes in the article are real. There are Black/African American women who have not fully grown to love their look with Natural Hair and do experience low self esteem. Not too many are shy about saying this. There was no need for a study. **Many are empowered by embracing their natural hair** while others are still learning to love their hair the way it is. This article upset a lot of you but actually comforts those who probably thought they were the only ones who felt this way.

  • Natural Kinky Curly Marie

    THAT IS A RUMOR (anti-Relaxer). To date there has been no such Autopsy involving medical students or Medical studies that found GREEN SLIME surrounding Black/African American Women’s skull or scalp. This “Green Slime Rumor” has been circulating the web with no sources to prove it it true.

    I love and prefer Natural Hair, but I speak up when I see misinformation and rumors floating around.